TTL CAMPAIGNS:
ALT AND DIGITAL

AMYCAL

An innovative starch blocker supporting weight loss and carbohydrate control, Amycal needed a comprehensive TTL campaign in order to launch it to the market. We achieved this by way of in-store material, digital strategy, influencer endorsement, and ATL and social media campaigns.

DIOVID

For many women, outer beauty inspires inner confidence, and it’s this insight that inspired the creation of Diovid – a spray designed to instantly treat leg imperfections and unsightly veins. A thorough TTL campaign comprising digital strategy, ATL campaigns, social media presence and in-store materials brought this revolutionary product to the market’s attention.

 

PANTOV

More than simply a gentle moisturising lotion, Pantov contains the highest level of vitamin B5 in the market – a USP we
were able to leverage to maximum effect through in-store communication, digital, ATL and social media campaigns, and activations and promotions for both healthcare professionals and consumers alike.

 

 

VIDIGYN

As an intimate feminine hygiene product, Vidigyn required a distinct approach in its launch communication. Our creative solution respected the sensitive nature of the product, communicating its benefits via a series of in-store promotions and activations, digital and ATL campaigns, and direct marketing, in a way women could connect to and feel comfortable with.

 

 

 

VIDIMED

With a 20-strong range of health and wellness products being introduced to the Middle East, Vidimed needed a thorough launch communication strategy. From packaging design and identity development to consumer and medical collateral, in-store visibility, digital campaigns and more, we were able to create a wide-ranging launch campaign of invaluable.