Special Editions & Gifting PacksSimon Mcc2019-04-23T13:18:47+00:00
AND GIFTING PACKS
Special editions and gifting packs need to work twice as hard on the shelf, not only reinforcing the known and trusted brand image, but elevating it to a new level of sophistication in order to attract attention in-store and motivate purchase.
Limited edition ranges need to make an impact to be successful – which is why we explored the potential of thermochromic ink and holographic foil in order to make Skyy Vodka’s limited edition series as striking and novel as possible.
In order to successfully engage with our audience – the young adult market in the Middle East – we created a range of limited edition Pepsi and Diet Pepsi cans specifically designed to connect with our customers through themes and occasions that resonated with them.
Festive Ramadan packaging made this Lay’s special occasion brand stand out on shelf. Embellished with ornate Arabic calligraphy and eye-catching graphics, these packs clearly had limited edition status.
MOUNTAIN DEW NEON CAN
Visual excitement was a key deliverable when creating a design for the Limited Edition Mountain Dew cans – which is why we explored the possibilities of neon inks and embossing in order to make the range literally stand out from its competition.
Light and refreshing, the Frutz brand has a youthful, fun feel. We stayed true to these characteristics when designing gift packs for the sparkling fruit beverage, keeping them as vibrant and bubbly on the outside as the product on the inside.