Given the opportunity to develop the Tropicana Frutz brand from scratch, we knew our approach had to be a groundbreaking one – which is why we set about crafting a compelling brand identity that responded to the need for expressive freedom and release in a non-alcoholic context.
Tropicana Frutz is recognised as one of Pepsico Middle East’s greatest success stories, and chatzanderson is proud to have played a part in this.
“Tropicana Frutz is now the number 1 sparkling juice drink in Saudi Arabia. The toolkit chatzanderson developed is now used as best practice globally while the packaging and instore material they designed were key to the success of the brand.”
– Dana Khoury Eid, Marketing Director,
Non-Carbonated Beverages, Pepsico