BRAND
REDESIGN

WINDHOEK

Updating and modernising Windhoek’s packaging made for a unique challenge, with the various developmental stages of diverse African markets needing to be taken into account at every step.

“The team is always responsive, quick and flexible, no matter what the ask. They always go the extra mile and deliver solutions which are sharp and innovative.”

– Dana Katz, Marketing Manager –
Windhoek & Tafel, HEINEKEN South Africa

CAPE VELVET

As one of South Africa’s defining liqueur brands, Cape Velvet needed a redesign that would enhance its already sophisticated reputation. By exploring ergonomic form, surface design and iconography, we were able to convey a feeling of luxury and indulgence while infusing the branding with femininity and grace.

ANCHOR

As a brand committed to goodness, Anchor’s packaging design needed to reflect this heritage.
A fresh look at its imagery helped to convey this, while reinforcing its dedication to all-natural, quality products and driving appetite appeal.

 

BARIO

Despite being a non-alcoholic malt beverage, Pepsico’s Bario still needed to allude to brewing credentials. With this in mind, our redesign of the brand included traditional beer cues, helping to give it a sense of craftsmanship and heritage.

 

 

PHARMACHOICE BY SANOFI

To highlight its delivery of health and vitality, we refreshed the PharmaChoice range of nutraceuticals with vibrant graphics and clear on pack messaging, both enhancing the brand’s on-shelf impact and functional communication.