BRAND
EXTENSIONS

J&B

With J&B extending its range to a selection of premixes, the opportunity to appeal to a new market segment presented itself. We helped J&B capitalise on this by branding its new slimline cans with bold J&B iconography, perfectly balanced with youthful, energetic graphics.

 

SMIRNOFF

New packaging design means renewed customer interest, which we helped generate for Smirnoff with fresh creative for their Storm, Spin and premix ranges – packaging that ultimately outperformed global design alternatives according to South African consumer research.

“Chatzanderson was the design partner on our biggest brand (Smirnoff) – supporting us on various innovations, one of which was our most successful innovation in Africa that year, smashing targets by 3000%”

– Claudia Nielsen, Diageo Head of Innovation
South Africa

DORITOS

With Doritos releasing a new range of its much-loved tortilla chips, a new brand identity had to be designed for its vibrant ‘Late Night’ theme.

QUAKER

Building on the significant brand equity of its tried and trusted oats, Quaker released a diverse range of extensions, including soup, pasta and cookies. While each line had its own innate differences, our task was to establish a consistent design construct and identity, maintaining the reputation and credibility of the Quaker brand throughout

“Chatzanderson is a great business partner delivering high quality work with agility and speed to meet business demands.”

– Thamer Temairik, Nutrition F&B
Director – Pepsico Middle East,
North Africa