BTL CAMPAIGNS
& MERCHANDISING

FAIR & LOVELY

As specialists in brand design, our role doesn’t stop at packaging but extends to all consumer touchpoints. Our portfolio for Unilever includes in-store theatre, key visuals and merchandising solutions, each one designed to connect with the target audience and increase brand awareness and reach.

 

HUMANA

From sampling and events to nursery campaigns and digital activations, every one of our BTL solutions for Humana is designed to add to its reputation as a trusted partner in children’s early nutrition and development.

 

 

JAMESON

Jameson’s ‘triple distilled, twice as smooth’ differentiator is known and recognised the world over. As such,
we chose to display this USP to prominence in our BTL activations, employing a layering device and extending this throughout all our communication and merchandising designs.

 

 

 

MONODERMÀ

As a unique range of 100% pure vitamins for dermatological health, MonoDermà’s launch in the Middle East required a range of BTL communication, including social media marketing, and in-store visibility and activations, designed to generate awareness and encourage product trial.

 

 

 

TRICOVEL

Italy’s number one anti-hair loss brand needed to make an impact with its Middle Eastern launch. We achieved this by adapting the packaging for the market, communicating with customers in-store, and developing consumer and medical support material for the brand.

 

 

 

WOMEN’S BEST

Supplying nutritional solutions and sports supplements to women in the Middle East, Women’s Best needed in-store merchandising solutions to create awareness from a uniquely female point of view.

 

 

 

 

EMBASSY

Dark marketing always requires a unique approach, particularly when promoting tobacco products. For Embassy, we designed an ‘Experiences’ platform, linking loyalty to an aspirational event calendar and creating excitement for the product at the same time.